market share 51.5%. Because of customers` high loyalty for Pulmuone company which had made tofu for around 20 years. Therefore, CJ do the diversity strategy, events and promotion to gain like that customers.
The External Environment
Competition
Tofu `s competition product is a Soy Day in Pulmuone company. Even thought, Market share of the packed tofu is lower than Pulmuone, Tofu came out
marketing.
To begin with, I will talk about STP strategy which is one of the most important strategies of Nike. First, Segmentation which means Nike divide local market according to its potential and Adidas’s market share. In U.K and Scandinavia(Demand potential is very high and Adidas’ market share is low), In this case, Reebok is also powerful competitor in U.K market, Nike thought good ra
Markets Online got half of the money compared to other consulting companies. In the time section, we consider the following. Providing real time bidding service, buyers can save the time which they search suppliers and then decide a place to meet each other. In the reliability section, we reflect the characteristics of online system. In the information section, we thought of FreeMarket’s effort
thought it's relatively new case and seemed be very interesting. So we desided what is the key point in marketing strategy in Smoothie King Korea.
Lee sung woo, head of the Il san smoothie store, points out the keyword for the success of smoothie king is 3W. 3W stands for “women”,” well-being”, and “with” as in a married couple could raise the business together. Lee also said t
market share amongst the Korean automobile market. At the beginning of the year 2000 the market share was in the mid 20% but with the continuous decreasing it ended up in the early 20% and because of such decrease the board of directors thought about tactical ways they could make a twist and overcome such situations. In order to find out such failures they made various surveys to customers and af
thought that people needed MP3 players because of its convenience compare to CD players. However, the use of broad MP3 player wasn’t just caused by its convenience only, because every product has more than core benefit the product gives. We became curious what factor leaded MP3 player’s broad use, and the concept of ‘marketing’ came into our mind. That’s why we researched about Ipod, th
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.
Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20
NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search mar
thought that rich people will buy luxury goods regardless of their source of wealth. However, there are some facts showing that Hermès is focusing on one specific segment pointed out above, the ‘Old Money’ segment. It might be recognized as wrong analysis to say that they are only targeting the traditionally wealthy people, but it might be also wrong to say that they are targeting thre
marketing, KIA aims to be world 5 motors production company and tries to be competent in price, quality and technology. Also, it is planning measures for the follower such as Chinese companies and putting spurs to structure global management system.
KIA produces many high quality cars in relatively low prices. Our team thought that KIA motors are doing well in domestic and abroad markets. Howev